Behind Le Noof: Meet Edvards

Le Noof Team
Edvards Strelcs
Project Manager at Le Noof. I run daily e-commerce, customer service, and product testing. Everything I write on this blog comes from real use, usually with my Golden Retriever in the room or by the office chair.
Connect on LinkedInAbout me
I have been with Le Noof since day zero. My role covers the full operational side of the brand: running daily e-commerce, handling customer service, managing products from sourcing through launch, and writing the blog.
My Golden Retriever is the reason I test every product before it ships, and the reason I have strong opinions about what works and what does not.
What I do at Le Noof
Daily E-commerce
Site operations, product launches, order flow, and customer experience across the store.
Customer Service
Direct contact with customers.
Product Management
Sourcing, testing, and approving every Le Noof product before it goes live on the site.
Blog Writing
Hands-on product testing with my Golden Retriever.
"If I would not let my own dog use it, it does not get on the site. That is the entire Le Noof filter."
Education and background
- Master's Project Management
- Bachelor's E-Business Management and Logistics
- Role Project Manager at Le Noof since day one
Why I write these blogs
Design and quality are what I care about most. I write about materials, construction, and finish so the people who live with these products know what makes a bowl, collar, or bed actually good.
Le Noof is built on premium materials, honest information, and real testing. The blog is where I show that work.
It all comes back to the dogs. I love mine. I love the customers' dogs I hear about every day. Everything I write is for them.